PART EIGHT: INTERNATIONAL DIMENSIONS Chapter 27

Foreign Operators Entering the US Market


The reverse scenario is also common: foreign companies that operate successfully in their home countries want to expand to the United States. They have experience running payment services. They have customers. They have revenue. The United States is a massive market, and the foreign operator often has a natural distribution network of expatriates who want to send money home.

A foreign operator cannot simply activate US customers and start serving them. They cannot apply for a money transmitter license without a US presence. They cannot open a US bank account without a US entity. They cannot do business in the United States without complying with US regulatory requirements that apply to US operations.

What foreign companies need to operate in the US starts with a basic question: what is "US-based" for regulatory purposes? The US does not have a single answer. Federal banking regulators, state regulators, and money transmitter regulators have slightly different criteria. But the basic requirement is that the entity holding the license must be a US-formed entity. Some states require that the entity be incorporated in that specific state. Other states allow out-of-state incorporation. The federal money transmitter registration requires a US address and typically a US presence.

Entity formation requirements vary slightly by state, but generally require the foreign operator to incorporate a US entity to hold the money transmitter license. This is typically a corporation, though some states allow LLCs. The US entity does not necessarily need to be a wholly-owned subsidiary of the foreign parent—the foreign parent can own other entities that own the US entity, creating more complex corporate structures for tax or liability reasons. But at the end of the line is a US-formed corporation that holds the license.

Beyond the entity formation requirement, establishing a US presence typically requires: 1. A registered agent in the state (if state incorporation is required) 2. A principal place of business address in the US 3. US bank accounts for operating the business 4. US staff or managers who can speak to regulators 5. A compliance officer with responsibility for US regulatory compliance 6. Potentially a board of directors that includes US-based members

The licensing path for foreign applicants is theoretically the same as for US applicants—you apply to each state where you want a license and demonstrate compliance with licensing requirements. In practice, foreign applicants face distinct challenges.

First, background check complications for foreign nationals are substantial. If the applicants or substantial owners are foreign nationals, US regulators will conduct background checks that may be more extensive than typical. This requires obtaining police certificates from the countries where the individuals have lived or worked. It requires verifying employment history, references, and credentials through foreign institutions. For some countries, this is straightforward. For others, it's nearly impossible. If you can't obtain official records from the country where someone has lived, regulators become suspicious.

I worked with a remittance company based in a Middle Eastern country that wanted to expand to the United States. The company was well-established and had billions in annual transaction volume. The principal shareholders were all from the Middle Eastern country. When they applied for US money transmitter licenses, the licensing process immediately slowed down because of the background check requirements.

Specifically, the regulators wanted to verify that the principal owners had no connections to terrorist financing or sanctions violations. This is reasonable concern, and the regulators were doing their job. But it meant that everything the company wanted to verify had to come through official channels in a country that has limited cooperation with the US financial system.

The licensing took eighteen months rather than six because of the extended background checking. The company provided affidavits, consular records, business documents, letters from the country's central bank. They answered detailed questions about ownership, beneficial ownership, and the source of the company's capital. The process was intrusive but necessary.

This pattern repeats for any foreign operator from a country with elevated risk profile. If the foreign operator is from a country on the FATF grey list or that has elevated sanctions risk, expect the licensing process to take longer and require more documentation.

Banking challenges for foreign-owned MSBs are particularly acute. US banks are extremely cautious about foreign ownership of payment service businesses. When a foreign company forms a US entity to apply for a money transmitter license, that entity still has foreign beneficial ownership. Banks view this with suspicion—they worry about AML/CFT compliance, about sanctions violations, about liability for activities that might occur in the foreign parent company or in other countries where the foreign parent operates.

Most major US banks have declined to work with foreign-owned payment companies. The banks' stated rationale is risk management—the foreign parent company might conduct activities outside the US that violate sanctions, that involve corruption, or that create reputational risk for the bank. The bank chooses not to take that risk.

This has created a market where foreign-owned payment companies find themselves using smaller regional banks or credit unions that are willing to accept foreign ownership. These banking relationships are more expensive and more fragile. A change in the bank's management, a regulatory examination that focuses on foreign-owned customers, or a media report about the foreign parent company can terminate the relationship.

Some foreign operators have navigated this by establishing US citizen board members or managers, divorcing the US entity's operations from the foreign parent, and structuring the US entity to be operationally independent. This requires more time and expense, but it can help convince banks that the US entity is genuinely a US company with foreign investors rather than a branch of a foreign company.

Compliance program expectations for foreign entrants are stringent. Regulators want to see that you understand US compliance requirements and that you're not simply importing your home country's compliance program. While there's overlap between compliance requirements in different countries, they're not identical. The US expects specific AML/KYC controls, specific reporting obligations, specific policies around sanctions and beneficial ownership.

When I've worked with foreign operators setting up US operations, I recommend they develop a comprehensive US-specific compliance program from scratch rather than trying to adapt their home country program. This is expensive but necessary because it shows regulators that the operator understands US requirements and is committed to complying with them.

The compliance program should include policies on customer identification, beneficial ownership verification, AML transaction monitoring, sanctions screening, Travel Rule compliance, and suspicious activity reporting. The policies should be specific to the US regulatory environment, not generic. They should address the specific corridors the operator plans to use, the specific customer types they'll serve, and the specific risks they've identified in their risk assessment.

Common mistakes foreign operators make include several patterns I've observed repeatedly.

First, underestimating the timeline. Foreign operators often expect to apply for licenses and launch within six months. The reality is closer to 12-24 months when you account for licensing, banking setup, compliance program development, and systems implementation. This surprises many foreign operators who have faster onboarding in their home countries.

Second, failing to plan for banking complexity. Many foreign operators don't realize how difficult US banking relationships are until they try to open an account. They budget for licensing but not for banking delays or the higher fees that foreign-owned entities often face.

Third, underestimating compliance costs. US compliance is expensive. You need dedicated compliance staff, audit costs, transaction monitoring systems, and regular training. Many foreign operators are used to lighter compliance regimes and are shocked by the infrastructure investment required.

Fourth, misunderstanding the distributed regulatory system. Foreign operators often come from countries with a single financial regulator. The US system with state and federal oversight, with state licensing and federal registration, with state-specific requirements that differ across jurisdictions, is confusing. Operators sometimes apply for licenses in the wrong states or misunderstand whether they need federal registration, state registration, or both.

Fifth, failing to address sanctions and beneficial ownership concerns adequately. Especially for operators from emerging markets or countries with elevated risk profiles, regulators will scrutinize sanctions and beneficial ownership thoroughly. Operators who don't proactively address these concerns during the application process face delays and uncertainty.

Using the agent model as a market entry strategy is one way foreign operators avoid some of these complications. Rather than getting licensed directly, the foreign operator partners with an existing US money transmitter as an agent. The US money transmitter holds the license and provides the regulatory structure. The foreign operator handles customer acquisition and perhaps some back-office functions. The US money transmitter handles compliance, banking, and regulatory obligations.

This model has benefits and drawbacks. The benefit is that it's faster and less expensive to enter the market. The foreign operator doesn't need to go through licensing, doesn't need US banking relationships, and can leverage an existing compliance infrastructure. The drawback is that the foreign operator loses control over its operations—it's dependent on the US money transmitter's decisions about pricing, policies, and product offerings. If the US partner experiences regulatory problems or decides to exit the market, the foreign operator's US operations stop.

I've seen both models work. The licensing model works if the foreign operator has significant capital and a long-term commitment to the US market. The agent model works if the foreign operator wants to test the market with limited capital investment or if it prefers to focus on customer acquisition rather than regulatory compliance.

Practitioner's Bottom Line: Foreign operators entering the US must form a US entity, obtain state and federal money transmitter licenses through the standard process, but face additional hurdles including extended background checks for foreign nationals, banking challenges due to foreign ownership, and heightened sanctions/beneficial ownership scrutiny. Compliance programs must be US-specific rather than imports from home countries, and realistic timelines for market entry are 18-24 months. The agent model provides faster market entry for foreign operators willing to surrender operational control.


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